I've been cracking the code to growing and scaling service-based businesses since the early 2000s and have worked with hundreds of entrepreneurs at just about every stage of the journey, from figuring out how the heck to get their first clients to building teams, systems, and businesses that can grow beyond them.
Over the years, I've learned exactly what service providers need to do to build a sustainable, profitable, scalable business they love ... and the busy work traps that become the kiss of death for service providers.
And I can't wait to apply everything I know and have proven works to help you build something incredible!
about the radical connector
I'm obsessed with helping you bring your epic business vision to life and showing you how to use your business to create a truly fabulous life!
20+ years growing service-based businesses
Business coach & strategic advisor
"Building a business is hard af ... but you can do hard things. And both you and your business are worth it!"
- Lindsay Johnson
Lindsay Johnson
Entrepreneurs call me the CEO's CEO, the service-based business whisperer, and the business advisor who will tell you what you need to hear ... not what you want to hear.
I've spent more than 20 years working alongside hundreds of entrepreneurs, helping them get more sales, make smarter business decisions, navigate the messy stages of growth, and turn big ideas into businesses that work.
After seeing the same challenges, bottlenecks, and growing pains show up again and again, I've gotten pretty dang good at figuring out what's actually getting in the way, what needs to happen next, and what can wait.
Life is short, and we've got big dreams to accomplish. I'm not here to mess around. I'm passionate about working with founders who are passionate about building their businesses.
You're invited to think bigger for yourself, your business, and what's possible for the world when we work together to create a better future for everyone.
founder & CEO
the radical connector team
Meet the folks behind the scenes at The Radical Connector, working collaboratively with me to keep the wheels turning.
From business coaching and sales systems to tech, projects, and operations, our core team helps you turn plans into action and keeps things moving as your business grows.
Admin & Tech Support
shawna zegarra
You know that person who everyone goes to for weird admin or tech questions? That’s Shawna (she/her). The trickier or more confusing the issue, the better. She's a creative problem solver who loves to turn daunting tech issues and admin tasks into simple solutions that actually work.
As our go-to for admin and tech support, Shawna figures out the annoying tech issues, admin bottlenecks, and random tasks that suck up your time, energy, and will to live so you can stay in your zone of genius ... not lost in the weeds of busy work!
Business Coach for Early Stagers
nadine stille
Nadine (she/her) is an ICF-accredited Business Coach who helps entrepreneurs build the confidence, clarity, and self-trust they need to grow their business without sacrificing their well-being. Drawing on her global experience coaching Fortune 100 leaders, she helps entrepreneurs work through the internal barriers that can get in the way of taking action, making decisions, and reaching their goals.
After five years working with The Radical Connector's Ick-Free Sales System, Nadine also supports entrepreneurs as they build their own consent-based sales system, so they can make more sales, work with more of the clients they love, and grow their business faster without relying on sales tactics that feel pushy or gross.
Project Manager & Scaling Dream Team Liaison
Tyshaya (ty) smith
Ty (she/her) is a Project & Operations Manager who believes good structure should feel grounding, not controlling. With experience supporting nonprofits, creative teams, and growing organizations across North America, she loves making big, complicated projects feel collaborative, organized, and possible.
At The Radical Connector, Ty coordinates collaboration between you, me and your Scaling Dream Team so we're all on the same page bringing your business vision to life! She keeps projects moving, makes sure we're all connected, and stops important details from falling through the cracks, so we all can do the work we do best.
inner circle mastermind
The perfect combination of 1-on-1 support and a community of service providers doing big things together!
In the Inner Circle Mastermind, we're creating a space to imagine what's possible for your business beyond where it is right now ... and for what's possible for YOU beyond your business.
JOIN OUR
1-Year Big, Bold Business Plan
A Full Year of 1-on-1 Support
Mastermind Community
Scaling Dream Team
our values
The world doesn't need more people trying to prove that they're right. We need empathy, compassion, kindness, and to deeply understand each other. (Yes, even when our feathers get ruffled!)
We work hard to witness each other's imperfect humanity and meet one another with kindness and compassion.
Read Nonviolent Communication
Lead with Kindness & Compassion
We’re not meant to build our businesses or live our lives alone. We're social animals; interdependence and community care are how we thrive.
We strive to build bridges, not walls, so we can thrive together.
Read Survival of the Friendliest
Build Community & Interdependence
We all come from different backgrounds, lived experiences, cultures and values. That means we're going to have different perspectives, approach life and business differently, and engage with each other in unexpected ways. Conflict is going to happen, and that's great! That's how we build empathy, strengthen our communication skills, sharpen our minds, and grow as people.
We're committed to creating space for uncomfortable conversations and different perspectives.
Read The Coddling of the American Mind
Embrace Diversity & Make Space for Conflict
Life is short, full of adventures calling your name, and way too interesting to spend all your time working!
There's no doubt about it, your business will need a lot from you in the early years. But you don't have to let it take all of your time, money, energy, and creativity indefinitely.
Instead, ask yourself what your business can do FOR you, including how having more free time, money, connections and confidence can unlock a life beyond your wildest dreams!
Use Your Business to Live Your Best Life
work hard. play hard.
You Are Worth It
There's so much more to life than working all the time! The goal is to use your business as a tool to build the life of your wildest dreams.
My best life isn't all about work!
I'm also a competitive powerlifter, YouTuber creator, and social psychology nerd and essayist.
I keep The Radical Connector dialled into my zone of genius, the work I love, and where I can make the most impact ... our Inner Circle Mastermind.
Then use my business to fund my other creative and fitness interests.
Let's use your business to build a life you adore outside of work, including hobbies, people, and adventures that make all your hard work worth it.
You deserve to create a life you truly love ... and that loves you back.
Use your business as a tool to build the life of your wildest dreams ... and then live it
Your Business is Worth It.
Let's keep it real. Building a successful business takes longer, costs more, and is way harder than you think. And to quote Lady Gaga, "You can do hard things."
If someone is telling you that you don't have to work hard to build a business, they're trying to sell you something!
Hard work is required; burnout is not!
My job is to help you figure out what your business needs to grow, make smarter decisions about what comes next, and give you the right combination of strategy, support, and expertise to make it happen.
believe in your business vision and work your a$$ off to make it happen
"Life is either a daring adventure, or nothing."
- Helen Keller
Francine Dick, Financial Advisor
Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!
"Better than a therapy session."
Dori Schmidt, Maker & Creative
Highly recommend Lindsay! I needed major clarification on my business model, product and launch strategies, and during my session with Lindsay, we went through all the ideas and laid them out step-by-step so that I would know exactly what my action plan needed to be! I felt so much clearer and way less frustrated after our session and knew just what my next steps needed to be. Definitely recommend Lindsay and their expertise!?
"I felt so much more clear and way less frustrated."
Tiff Dee, New Jersey Placenta Encapsulation
The second I heard Lindsay talk I knew I wanted to work with them. I've been spinning my wheels for two years trying to get my business going, and after 3 sessions with Lindsay, I'm finally moving in the direction I've been wanting to go. They simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to. Lindsay's vibe and energy are so positive -- 10 stars! Highly recommend!
"I'm finally moving in the direction I've been wanting to go."
Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.
Complete this simple assessment to find out if your business is actually profitable, or if it's relying on your free labour.
Free assessment
Does Your Business Rely On Your Free Labour?