Since 2013, we've been dedicated to helping service-based businesses build simple, dependable sales systems and set up their internal infrastructure to handle the scaling journey without burning out, selling out, or doing it all alone. In a world full of conflicting business advice that rarely applies to service-based businesses (or is more focused on theory and mindset instead of tactical business literacy, systems and strategies), our business advising is designed specifically for service providers. We know how to grow and scale service-based businesses, and we've got your back.
about us
we're business systems nerds
Obsessed with building your business's internal infrastructure: operations, systems, & people.
hey, i'm lindsay!
Lindsay Johnson
Entrepreneurs call me the service-based business whisperer, tough love wrapped in sugar, and the business advisor who will tell you what you need to hear ... not what you want to hear.
Life is short, and we've got big dreams to accomplish. I'm not here to mess around. I'm passionate about working with founders who are passionate about building their businesses.
I believe service-based businesses are a tool for liberating ourselves and others from harmful systems of oppression, improving our quality of life, and creating the life of our wildest dreams.
You're invited to think bigger for yourself, your business, and what's possible for the world when we all work together to create a better future for everyone.
founder & ceo
Fun Fact: The "Radical" in our business name stands for radical self-acceptance. One of the best byproducts of entrepreneurship is the personal growth journey to becoming unshakably, radically YOU!
suscalable framework
Our signature framework is based on 7 pillars for building a sustainable, scalable service-based business.
You want to build a service-based business that you will eventually sell or pass on to family when you're ready to retire or move on.
We'll help you get your business scaled, profitable, and running like a well-oiled machine so it's turnkey and attractive to prospective buyers, partners, or family members.
Scale to Sell
You want to scale into the leader and visionary with a team who can replace you and do the delivery work, manage operations and project management, do your digital marketing, lead generation, and sales, and anything else you don't need to do.
We'll help you build your unique Scaling Dream Team including a combination of our internal team and your own employees or subcontractors.
Scale a Team
You want to keep your business small, have a small support team, and remain the main service provider who delivers your services.
We'll make sure you're well supported with the right people, systems, and long-term planning so your business supports your dream lifestyle ... not swallow you whole!
Scale a Lifestyle Business
start by choosing your scaling goal
build a suscalable business based on these 7 pillars
(Psst! Other than the first pillar, these are in no particular order. It's about what your business needs first!)
- Set up an internal CRM and sales strategy based on your business model
- Figure out your customer's buying journey inside & out so we can automate and outsource sales
- Gather successful sales data so we can lean into effective marketing & advertising strategies, at the right time
- Reinvest your sales revenue into hiring support and scaling your business
1. Streamline Your Sales System
- Email & calendar management
- Bookkeeping
- Social media and content marketing support
- Tech support
- Virtual assistants for random day-to-day tasks, research, and outreach
... and all those pesky little activities that eat up your time and stop you from moving the business forward.
2. Outsource Admin & Tech
- Operations & HR specialists to solidify your SOPs, customer and team onboarding, improve workflows and bottlenecks, and more
- Business finance & legal whizzes to make sure your business is protected, profitable, and you know your numbers
- Project managers, event coordinators, online business managers, etc., to take the mental load off your brain and keep the sales flowing
3. Build Solid Operations & Infrastructure
Building a team who are just as passionate and talented at service delivery as you means you can sell more and earn more without burning out.
You get to decide how much you'll replace yourself vs how much you'll still do yourself ... it's our job to help you make it happen!
6. Hire a Team to Deliver Your Services
It's your time to evolve into whatever is next for you and your business.
What is your vision for yourself beyond your business?
7. Diversify, Evolve, & Explore What's Next for You!
We'll help with
- Building and managing a customized CRM
- Lead generation research & outreach
- Setting up sales calls & following up
- Client onboarding & invoicing
- Network outreach and follow-up
- Public speaking & visibility research and pitching
4. Sell More with Lead Generation & CRM Managers
- Digital marketing & advertising
- SEO & content marketing
- Automated sales funnels
5. Amplify with Marketing & Advertising
work hard. play hard.
You Are Worth It
There's so much more to life than working all the time! The goal is to use your business as a tool to build the life of your wildest dreams.
A big part of my dream life is lots of physical fitness! When I'm not building businesses, you'll find me competing in powerlifting meets, signing up for fun fitness adventures around the world, and dragging my friends to random playdate activities like axe-throwing and hiking.
Use your business to build a life you adore outside of work, including hobbies, people, and adventures that make all your hard work worth it. You deserve to create a life you truly love ... and that loves you back.
Use your business as a tool to build the life of your wildest dreams ... and live it
Your Business is Worth It.
Let's keep it real. Building a successful business takes longer, costs more, and is way harder than you think. And to quote Lady Gaga, "You can do hard things."
If someone is telling you that you don't have to work hard to build a business, they're trying to sell you something!
Hard work is required; burnout is not! Our job is to get you focused on the work that matters and ditch the rest. So you can work hard to bring your epic business vision to life without burning out, selling out, or doing it all alone.
believe in your business vision and work your a$$ off to make it happen
"Life is either a daring adventure, or nothing."
- Helen Keller
We all come from different backgrounds, lived experiences, cultures and values. That means we're going to have different perspectives, approach life and business differently, and engage with each other in unexpected ways. Conflict is going to happen, and that's great! That's how we build empathy, strengthen our communication skills, sharpen our minds, and grow as people.
We're committed to creating space for uncomfortable conversations and different perspectives.
Read The Coddling of the American Mind
Embrace Diversity & Make Space for Conflict
We’re not meant to build our businesses or live our lives alone. We're social animals; interdependence and community care are how we thrive.
We strive to build bridges, not walls, so we can thrive together.
Read Survival of the Friendliest
Build Community & Interdependence
The world doesn't need more people trying to prove that they're right. We need empathy, compassion, kindness, and to deeply understand each other. (Yes, even when our feathers get ruffled!)
We work hard to witness each other's imperfect humanity and meet one another with kindness and compassion.
Read Nonviolent Communication
Lead with Kindness & Compassion
our values
Have you ever noticed that most "business advice" given to women, gender diverse, and marginalized entrepreneurs is almost entirely based on changing your mindset and oversimplified theories with very little practical application? Seriously. Once you see it, you can't unsee it.
Mindset is important, but it's nothing without real-world business literacy, tactical strategies, and industry-specific business advising.
We're here to give strategic business advice and set service providers up for success with customized growth strategies designed specifically for each individual business model.
"Be the change you wish to see in the world."
- Mahatma Gandhi
you don't need more mindset pep talks. you need real business advising.
While these statistics primarily reflect the gender binary currently used in national reporting, we recognize that 'women-owned' in this context often includes trans women and non-binary entrepreneurs, whose unique contributions and barriers are essential to Canada’s service sector.
women entrepreneurs say their business contributes to their local community in a concrete way
Women-led service businesses in canada go out of their way to source supplies or services from other local small businesses
Women-led service businesses in canada prioritize creating jobs for local residents
service-based businesses employ 5.8 million canadians
85% of service-based businesses rely on personal savings to get started
Over 80% of business started in canada are service-based
Francine Dick, Financial Advisor
Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!
"Better than a therapy session."
Dori Schmidt, Maker & Creative
Highly recommend Lindsay! I needed major clarification on my business model, product and launch strategies and during my session with Lindsay we went though all the ideas and laid then out step-by-step so that I would know exactly what my action plan needed to be! I felt so much more clear and way less frustrated after out session and knew just what my next steps needed to be. Definitely recommend Lindsay and their expertise!?
"I felt so much more clear and way less frustrated."
Tiff Dee, New Jersey Placenta Encapsulation
The second I heard Lindsay talk I knew I wanted to work with them. I've been spinning my wheels for two years trying to get my business going, and after 3 sessions with Lindsay, I'm finally moving in the direction I've been wanting to go. They simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to. Lindsay's vibe and energy are so positive -- 10 stars! Highly recommend!
"I'm finally moving in the direction I've been wanting to go."
Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.
Complete this simple assessement to find out of your business is actually profitable, or if it's relying on your free labour.
Free assessment
Does Your Business Rely On Your Free Labour?