my system

You've got an epic business vision. My job is to help you bring your vision to life ... without burning you out.

Let's work together ➞

"Building a service-based business is a form of alchemy; you are turning your skills and brilliance into a better life for yourself and others. That's pure magic." - Lindsay Johnson

your epic business vision

I've worked with hundreds of service providers for over 20 years, and I've noticed the same theme come up over and over again...
 
At around the seven- to 10-year mark, entrepreneurs have learned, experienced, and evolved so much that they start thinking beyond their business and including how they can use their:

  • Voice to create change
  • Entrepreneurial experience to step into thought leadership
  • Business to fund their creative pursuits and fun adventures
  • Confidence, clarity, and vision to leave a lasting legacy

Whether you want to build a team to replace yourself, scale your business so you can sell it, or you simply want to leverage your business as a tool to fund a fabulous life, my job is to help you bring your epic business vision to life!

What if the question isn't simply how far you can take your business, but how far your business can take you?

After working with service-based entrepreneurs for 20+ years, I've developed two systems: the Ick-Free Sales System and the Sustainable Scaling Framework. 

These two systems work together to get the sales engine turned on in your business and help you stop running your business from your head or burning out on the hustle hamster wheel, trying to do everything yourself.

My sustainable scaling framework

Scale your service-based business without burning out or trying to do it all alone.

A streamlined, automated sales system that works on autopilot is the foundation of a scalable business. Your sales revenue funds your scaling journey; we need to ensure you know how your business gets consistent sales.

1. Build a Predictable Sales System

2. Get the Busy Work Off Your Plate

Your time and energy become increasingly valuable as your business grows. Start handing off the admin, tech, and day-to-day tasks that don't need to be done by you, so you can focus on the work that actually requires your expertise.

3. Build a Strong Operational Foundation

Get your business out of your head and build the systems, processes, and infrastructure that keep things running smoothly without you overseeing every detail. That means stronger operations, financial foundations, legal protection, people practices and documented ways of working.

4. Make Sales Less Dependent on You

As your business grows, you can't be the only person responsible for keeping the pipeline moving. Build consistent lead generation, follow-up and relationship management into the business so opportunities don't disappear when you're busy doing everything else.

Sustainable Scaling Framework

5. Build a Team to Grow Beyond You

You can only grow so far when every client and deliverable depends on you. Start building a team that can take on meaningful work, support your clients, and expand the capacity of the business beyond your own time and labour.
Now that your sales system, operations, and team can support more business, it's time to turn up the volume. Invest in strategic marketing and advertising to reach more of the right people, generate more demand, and grow your client base without overwhelming the business you've built.

6. Amplify Your Reach

7. Step into Your Role as Founder & CEO

As your business becomes less dependent on your day-to-day labour, your role gets to change. Step out of being the primary doer and into leading the vision, making strategic decisions, developing your team, and deciding where the business goes next.

8. Thought Leadership, Legacy, & Evolution

Once you've built a business that can thrive without depending on you, you get to decide what comes next. Maybe you want to become a thought leader, share your expertise on a bigger stage, create a lasting impact in your industry or community, start something new, or simply spend less time working. This is where you get to think beyond growing the business and decide what you want everything you've built to make possible.

Our inner circle mastermind

The perfect combination of 1-on-1 support and a community of service providers doing big things together!

In the Inner Circle Mastermind, we're creating a space to imagine what's possible for your business beyond where it is right now ... and for what's possible for YOU beyond your business. 

check it out ➞

Scaling Dream Team

Get access to my trusted network of experts and service providers who can support your growth. We'll work collaboratively on your business so we're all on the same page!

Mastermind Community

Go further, faster and with a lot more fun together! You get a close-knit community of service-based founders growing alongside you. 

I'm going to roll up my sleeves and dive deep into your business right alongside you with personalized strategies for your unique business.

A Full Year of 1-on-1 Support

1-Year Big, Bold Business Plan

Paint me a picture of what your epic business vision and ideal lifestyle look like, and let's map out a plan to make it happen!

join our mastermind

A Profitable, Scalable
Business You Love!

Let's see how far your business can take you!

Let's make sure you're setting your business up right so you can finally get off the hustle hamster wheel, get your business out of your head, bring in support to help you get more done without burning yourself out, and see what happens when you stop being both the linchpin and the bottleneck holding everything together.

You can build a business you love that runs effectively, makes excellent money, positively impacts the world, and is aligned with your values and purpose!

Scaling your service-based business is all about what YOU want to create and how big you want to grow. You share your vision and set the pace. I'm here to help you make it happen!

You Decide What
Scaling Means to You

As a service provider your business may very well be an extension of YOU. Your passions, values, purpose and mission. We'll make sure you're building a business that honours your brilliance & purpose, pays you well, bridges fabulous new connections, and creates inimaginably cool opportunities just waiting for you!

Build a Business You Love & That Loves You Back!

Your business shouldn't take all your time, money, energy, and creativity ... it should set you free to live your best life and fund all the important and fun things you want to do!

Use Your Business to
Create Your Dream Life

client love

Francine Dick, Financial Advisor

Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!

"Better than a therapy session."

Dori Schmidt, Maker & Creative

Highly recommend Lindsay! I needed major clarification on my business model, product and launch strategies, and during my session with Lindsay, we went through all the ideas and laid them out step-by-step so that I would know exactly what my action plan needed to be! I felt so much clearer and way less frustrated after our session and knew just what my next steps needed to be. Definitely recommend Lindsay and their expertise!?

"I felt so much more clear and way less frustrated."

Tiff Dee, New Jersey Placenta Encapsulation

The second I heard Lindsay talk I knew I wanted to work with them. I've been spinning my wheels for two years trying to get my business going, and after 3 sessions with Lindsay, I'm finally moving in the direction I've been wanting to go. They simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to. Lindsay's vibe and energy are so positive -- 10 stars! Highly recommend!

"I'm finally moving in the direction I've been wanting to go."

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Ready to create business magic together?

let's talk about your biz ➞

free assessment

Does Your Business Rely On Your Free Labour?

find out now ➞

Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.

Complete this simple assessment to find out if your business is actually profitable, or if it's relying on your free labour.

Free assessment

Does Your Business Rely On Your Free Labour?