"Building a service-based business is akin to performing alchemy; you are turning your skills and brilliance into a better life for yourself and others. That's pure magic." - Lindsay Johnson
the business vision
- Do you need more leads or are you losing the ones you already have?
- Is your pricing actually profitable?
- Do you need better systems, a bigger team, stronger marketing, a clearer strategy...
- Or just someone experienced to help you figure out what the heck to focus on first?
- Coaching or strategic advising
- Fixing your sales system
- Mapping out your next stage of growth
- Bringing in someone from our Scaling Dream Team to tackle something specific
No two businesses need the same thing. And we won't force yours into a one-size-fits-all solution.
After working with service-based entrepreneurs for 25+ years, we've developed our Sustainable Scaling Framework to map the major shifts a business typically makes as it grows from founder-powered to sustainable-systems-powered.
It helps us look at the whole picture, understand where your business is now, spot what's missing or creating a bottleneck, and figure out what needs your attention next.
It's a framework, not a checklist. You might already be crushing it in some areas, struggling in others, or need to tackle things in a different order based on your goals, capacity and business model.
the path
There are predictable stages of growth in a service-based business. But that doesn't mean every business needs the same thing at the same time.
1. Build a Predictable Sales System
2. Get the Busy Work Off Your Plate
3. Build a Strong Operational Foundation
4. Make Sales Less Dependent on You
Sustainable Scaling Framework
5. Build a Team to Grow Beyond You
6. Amplify Your Reach
7. Step into Your Role as Founder & CEO
8. Thought Leadership, Legacy, & Evolution
Depending on what your business needs, that could mean coaching, strategic advising, sales support, systems and implementation, or bringing on specialists from our Scaling Dream Team.
Get the Support You Need
We'll identify the priorities that will make the biggest difference and create a realistic plan based on your goals, budget, and capacity.
Decide What Comes Next
the plan
We know the path. We customize the plan.
The Sustainable Scaling Framework helps us understand where your business is now, where you want to go, and what's getting in the way.
But your business isn't a checklist, and you don't need to complete all 8 stages in perfect order.
We'll help you identify your biggest opportunities and bottlenecks, figure out what needs your attention now (and what can wait), and recommend the right support to move your business forward.
We'll look at your goals, sales, capacity, systems, team, and what's happening behind the scenes to understand where you are on your growth journey.
Figure Out Where You Are
the support
Get the right help at the right time.
Once we know what your business needs next, we'll help you figure out the best way to make it happen.
Sometimes you need someone to help you think through a problem or make a big decision. Sometimes you need specialized expertise you don't have. And sometimes you just need someone to roll up their sleeves and get the work done.
That's why our support isn't one-size-fits-all either. We'll recommend the right combination of coaching, advising, strategy, and hands-on expertise based on what you're trying to accomplish.
Business Coaching
Get the clarity, confidence, accountability, and support you need to keep moving forward as an entrepreneur.
Business Advising
Get experienced strategic guidance to make better decisions about your sales, growth, operations, team, and next moves.
Specialized Expertise
Tap into our Scaling Dream Team for expertise in marketing, finance, operations, HR, systems and other areas your growth plan requires.
Hands-On Support
When the solution isn't more advice, we'll help you implement, build, or improve the things your business actually needs to grow.
Francine Dick, Financial Advisor
Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!
"Better than a therapy session."
Dori Schmidt, Maker & Creative
Highly recommend Lindsay! I needed major clarification on my business model, product and launch strategies, and during my session with Lindsay, we went through all the ideas and laid them out step-by-step so that I would know exactly what my action plan needed to be! I felt so much clearer and way less frustrated after our session and knew just what my next steps needed to be. Definitely recommend Lindsay and their expertise!?
"I felt so much more clear and way less frustrated."
Tiff Dee, New Jersey Placenta Encapsulation
The second I heard Lindsay talk I knew I wanted to work with them. I've been spinning my wheels for two years trying to get my business going, and after 3 sessions with Lindsay, I'm finally moving in the direction I've been wanting to go. They simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to. Lindsay's vibe and energy are so positive -- 10 stars! Highly recommend!
"I'm finally moving in the direction I've been wanting to go."
Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.
Complete this simple assessment to find out if your business is actually profitable, or if it's relying on your free labour.
Free assessment
Does Your Business Rely On Your Free Labour?