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Episode 23: 15 Pros and Cons of Social Media for Business

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Can you start a business without social media?

What would happen in your business if you ditched social media?

The question on so many service-based entrepreneurs’ minds these days is, “Do I need social media to build my business?”

My answer: It depends!

Ha! Did you think I was going to give you a yes or no answer? You should know me by now!

First things first, let’s get clear on a very important business rule, every entrepreneur’s business is different and will require different strategies for growth!

In this podcast, I’m going to cover

  • The pros and cons of using social media for business vs SEO content like blogs, YouTube and podcasts
  • 3 Questions to help you figure out if you need social media to grow your business
  • Are you working for free for Facebook, Instagram, and TikTok?
  • Why SEO-friendly content like blogs and YouTube videos often far outperform social media posts.
  • Social media is a fabulous tool for building your business but do you know how to use it and is it the right tool for the job?

“Social media is a fabulous tool for building your business. However, as with all tools, you have to know how to use it and you have to ask yourself if it’s the right tool for the job” – Lindsay Johnson

BONUS RESOURCES

Books & Blogs You Need to Read

  • 7 Ways Social Media Can Improve Your SEO Results Read Here
  • 2022 Guide to Search Engine Optimization Read Here
  • Why Every Smart Business Should be Repurposing Content Read Here

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