Episode 29: 5 Ways to Increase Email Open Rates with Lindsay Johnson

5 Ways to Increase Email Open Rates

Are You Using Email Marketing All Wrong? 🙀

Email marketing is a powerful way to connect with your customers and promote your products or services.

But if your email open rates are low, it becomes pretty obvious that your subscribers are missing out on your brilliant content, expertise, and ultimately, getting to work with you!

Worst of all, you’re left feeling like you’re wasting your time. Am I right?!

Now, if you’re new around here you might be asking, “Lindsay, what is email marketing anyway and why do I need it?”

Email marketing is the process of using email messages, either sent individually or in bulk, to market and promote a product, service, or cause.

To be effective in email marketing, you need to understand your audience!

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In this podcast, I’m going to cover

• What it Really Means to Let Your Personality Shine
• How to Make Your Emails Scan Friendly
• Tips for Writing Intriguing Subject Lines
• The Importance of Sharing Wow-Factor Content
• What the Heck A/B Testing To Improve Your Results Means

“To be effective in email marketing, you need to understand your audience!” – Lindsay Johnson

 Blogs You Need to Read

• Beginner’s Guide to Email Marketing
• 15 Tips For Writing An Excellent Email Subject Line
• Do I Really Need Social Media to Build a Business Online?
• 5 Email Marketing Tips to Boost Your Open Rates & Increase Engagement

Email Providers with A/B Testing

• mailchimp
• Constant Contact
• AWeber
• hubspot
• MailerLite
• drip