
Email Marketing is More Than Selling … It’s About Building Community!
You ever notice you join some people’s email lists and genuinely feel like part of a community and then you join others and you just feel like a mark?
I’ve been noticing an influx of emails in my own inbox recently that have no regard for me as a person and seemingly no interest in me as a member of their community.
We’ve all been there.
We’re getting one, sometimes two, emails per day pushing … pushing … pushing.
And the stories they share are out of this world. The advice they give is totally generic. And the way our heart rates rise or the shame gets triggered within. We’re practically having a panic attack.
(No? Just me?)
It’s one of the biggest reasons new entrepreneurs avoid email marketing. After all, who the heck wants to feel like an email predator, alienating their subscribers, or pressuring them to buy now or unsubscribe?
(Can you tell I’m fired up today?)
Let’s talk about the difference between using your email list to build a community vs. using your email list to pressure people to buy and not seeing your subscribers as anything but a dollar sign.
Bonus Materials
$17
INCLUDED
✷ Weekly sales & visibility challenges to keep you focused on the revenue-generating activities
✷ Hot Seat Business Coaching live every month to answer your burning business questions
✷ Shop Talks with a new companion workbook live every month to balance personal growth with business literacy
✷ Special Guest Experts with live Q&A every month to deepen your entrepreneurial education
✷ Lindsay's signature Ick-Free Sales Training and more bonus sales tools to help you fall in love with selling
✷ Monthly Sales Strategy & Action Plans to help you ditch pointless busy work and dial in on sales & visibility strategies that work!
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Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.
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