our process

You've got an epic business vision. Our job is to bring your vision to life ... without burning you out.

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"Entrepreneurship is a powerful tool for liberating ourselves and others from harmful systems of oppression - but only if they actually free the entrepreneurs up to do great things." - Lindsay Johnson

the vision

Scaling means making a lot of interconnected decisions, most of them with a price tag attached. What needs to change? What comes first? What can you afford? Which experts do you need to hire? What should you delegate, automate, hire for, or outsource?

That's why we start with the big picture. We look at where your business is today, where you want it to go, and what needs to happen across the business to get you there. Then we build the roadmap, assemble the right people, and work alongside you and your team to make it happen.

We don't start scaling before we have a clear vision & plan.

Fun fact: Scaling without a plan is a one-way ticket to burnout and money down the drain.

What many service-based entrepreneurs get wrong when seeking out support for their business is following well-meaning advice from professionals unfamiliar with the service-based business model. Instead of getting appropriate scaling advice for a service-based business, you're listening to experts scaling a tech or product-based company. That advice doesn't apply to you and takes you off course from your own scaling trajectory.

the path

The scaling trajectory of a service-based business is often misunderstand. Your sales revenue funds your scaling journey, and expanding your capacity with people power is what brings your vision to life.

1. Streamline Your Sales System

A streamlined, automated sales system that works on autopilot is the foundation of a scalable business. Your sales revenue funds your scaling joureny; we need to ensure you know how your business gets consistent sales.

2. Outsource Admin & Tech Tasks

Hand off email & calendar management, day-to-day amdin and those pesky tech issues that eat up your time and stop you from doing high-impact work as a business owner and CEO.

3. Build Solid Operations & Infrastructure

Stop running your business from your head and develop clear operating systems, solid financial foundation, legal protection, HR support and internal team infrastructure so if you were unable to work tomorrow, anyone could step in and keep the business running.

4. Sell more with lead generation & CRM management support

Stop being the bottleneck to new sales and visibility opportunities or letting your professional networks go ignored. Get support with outreach, follow-up, and relationship building.

5. Build a Team to Ditch Solopreneur Mode 

While it's normal to wear many hats when first starting your business, it is not sustainable long term and will eventually block your growth. You need to start hiring others to help with the workload so the business no longer relies on your free labour.
Once you've got a streamlines sales system, a solid operating system, and some team members to take work off your plate, you'll be able to handle more clients and visibility opportunities. Now's the time to invest in amplifying your brand and getting more clients with marketing & advertising.

6. Amplify with Marketing & Advertising

7. Step into Your Role of Founder & CEO

By this point your business can run without being reliant on you, and you have a passionate, dedicated team who's able to get quality work done and manage behind the scenes of the business. Now you can step fully into your role of visionary, leader, and CEO so your company can support your ideal lifestyle and run like a well-oiled machine. You get to decide what you work on and what you ask others to do!

8. Thought Leadership, Legacy, & Evolution

At this point you'll be thinking about your next evolution. Do you want to move into thought leadership and share your perspective and wisdom with the world? Are you thinking legacy and how you want to make a lasting positive impact on your community or the world at large. Perhaps you're excited about a new business venture? Maybe you want to step back from your business entirely and explore non-work related interests. It's your chance to elevate beyond the business.

the plan

book a fit check call

Because your sales revenue is what funds your scaling journey, if your sales system isn't working, this is the first place we'll start. You can't scale what isn't selling! We'll start you off with our Sales Engine Accelerator and get your sales system optimized, automated, and running on autopilot.

Solidify Your Sales System

We won't start your scaling journey without a clear plan. We're not about wasting your time, money, or energy around here! We'll start with a deep dive into your business, where you'll meet with our scaling specialists. Then we'll prepare a clear, multi-phase Sustainable Scaling Roadmap for all of us to implement together.

Make a Scaling Plan

We'll start building your Scaling Dream Team, which will likely be a mix of our crew and some of your own hires, and we'll start implementing phase 1 of your Sustainable Scaling Roadmap. We'll work with your timeline, capacity, budget and most urgent needs. 

Build Your Scaling Dream Team and Get to Work!

the priorities

We'll put our Scaling Dream Team in place and work with you and your existing team to scale your business and bring your vision to life!

let's talk!

Personal Branding & Thought Leadership

Operations, HR
Legal & Finance

Business Advising & Sales Systems

Branding, Digital Marketing & Advertising

client love

Francine Dick, Financial Advisor

Lindsay helped bring me back to who I was, why I love my business, what I am great at doing, and most importantly, what I should stop doing. I can't believe how great I felt after our session. Better than a therapy session!

"Better than a therapy session."

Dori Schmidt, Maker & Creative

Highly recommend Lindsay! I needed major clarification on my business model, product and launch strategies, and during my session with Lindsay, we went through all the ideas and laid them out step-by-step so that I would know exactly what my action plan needed to be! I felt so much clearer and way less frustrated after our session and knew just what my next steps needed to be. Definitely recommend Lindsay and their expertise!?

"I felt so much more clear and way less frustrated."

Tiff Dee, New Jersey Placenta Encapsulation

The second I heard Lindsay talk I knew I wanted to work with them. I've been spinning my wheels for two years trying to get my business going, and after 3 sessions with Lindsay, I'm finally moving in the direction I've been wanting to go. They simplified all of the "stuff" that was running around in my neurodivergent brain and helped me make a strategic plan that I can stick to. Lindsay's vibe and energy are so positive -- 10 stars! Highly recommend!

"I'm finally moving in the direction I've been wanting to go."

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Ready to create business magic together?

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free assessment

Does Your Business Rely On Your Free Labour?

find out now ➞

Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.

Complete this simple assessement to find out of your business is actually profitable, or if it's relying on your free labour.

Free assessment

Does Your Business Rely On Your Free Labour?