Lindsay Johnson (they/them) is the founder of The Radical Connector, strategic business advising for service-based founders. Known as tough-love wrapped in sugar, Lindsay has spent over 20 years nerding out to all things entrepreneurship, consent-based selling, and sustainable scaling.
They're here to challenge you to think bigger for yourself and your business and then help you build the strategies and systems that will get you there. Lindsay’s direct, no-nonsense business advice helps entrepreneurs stop "being" the business and start "building" their business, doing the work they love.
lindsay johnson
Lead Business Advisor
Founder & CEO
Nicole (she/her) helps entrepreneurs translate their growth ambitions into clear priorities, stronger business foundations, and the operational structure needed to scale.
Over the past eight years, Nicole has advised hundreds of entrepreneurs on business and scaling strategy. She is also the founder of YSpace ELLA, an award-winning accelerator at York University in Toronto, that has supported more than 450 women-led ventures since 2020.
nicole troster
Business Advisor
"A little-known fact about me, I've rally-raced cars, which might explain my bias toward action and ease with speed."
"Service-based business is a form of alchemy. You take a passion, create a service, and turn it into money that can improve your life and impact the world. I mean, is there anything more magical than that?!"
Nikki (she/her) is a customer experience strategist and operations expert who helps creative brands make more money by building best-in-class customer experiences that remain highly personal, whether you’re serving one person or one million.
With a background in both corporate operations and creative entrepreneurship, Nikki bridges the gap between structure and flow. She’s known for designing adaptive systems that respond to how people think, feel, and behave and not just what they click.
nikki mcknight
Operations & Customer Experience
"When I'm not working, you'll catch me playing video games, reading queer romance, or building LEGO sets"
Lindy (she/her) is a seasoned HR leader who specializes in building the human foundations that allow small to mid-sized businesses to scale with soul. With over 20 years of experience in senior HR roles across diverse sectors - including Tech, Manufacturing, and CPG - she bridges the gap between strategic leadership and hands-on execution. Lindy doesn't just manage processes; she cultivates the "people infrastructure" needed for sustainable growth, ensuring that as companies move from informal startups to structured communities, they never lose their unique culture.
Lindy petruniak
HR & Recruitment
"I swim on a Masters Artistic Swim team on the weekends. We are awkward but awesome!"
Camelia (she/her) empowers founders, fuels potential, and builds community through education & collaboration. She's passionate about helping people grow, whether that’s students discovering what they’re capable of, professionals pivoting into new careers, or entrepreneurs launching their first venture.
Camelila has worked with hundreds of professionals, business owners, and students, curating opportunities that center mentorship, visibility, and real-world application. She's especially committed to building partnerships that highlight the voices of people doing the work, because they’re the ones with the insights that can shape what education needs to become.
camelia Soltani
Lead Generation & CRM Management
"I’m driven by the belief that success is collaborative. That people thrive when they feel seen, supported, and empowered to take risks. And that the most meaningful work happens when we connect our personal purpose to the communities we serve."
Sherilyn (she/her) is a bookkeeper and fractional CFO for solopreneurs, helping service-based founders move from quiet financial stress to confident decision-making: building clean systems, sustainable cash flow, and numbers that make sense.
Sherilyn williams
Bookkeeping & CFO Support
"My pet peeve - when a bookkeeper says, "ask the CPA to explain your Profit & Loss," whoosh, that is a BIG problem. It's a personal mission of mine to root out every single bad bookkeeper and teach them to be better .❤️"
Nadine (she/her) is an ICF-accredited Leadership and Career Coach who believes that growing a business doesn't have to come at the cost of your wellbeing and the things that truly matter. Drawing on her global experience coaching Fortune 100 leaders, Nadine helps founders navigate the transition from "doing it all" to leading with intention, confidence, calm, and clarity.
Coaching with Nadine is for the entrepreneur ready to deepen their impact while also reclaiming their well-being with intentional rest and joy.
nadine stille
Leadership & Business Coach
"I'm an avid Romance reader and am a go-to A.R.C. reader & reviewer for romance authors. I even had my first date with my husband at a romance novel convention!"
Before becoming a life and business coach and the co-owner of VIDA Movement Community, Sydney (she/her) spent a decade as a graphic designer and Art Director in Toronto’s corporate world, where she experienced firsthand the pressure of constant output, burnout, and chronic stress. As someone who lives with Type 1 diabetes, Sydney knew she needed a more sustainable way of working - one that would support her health, energy, and life.
Sydney now applies these principles to her coaching philosophy; looking at entrepreneurship through the lens of nature for an approach to business that honours our humanity, natural rhythms and healthy growth.
SYNDEY FLETCHER
Life Coach for Entrepreneurs
"When I'm not supporting entrepreneurs, you'll find me teaching yoga with my Veda Movement Community."
Jennifer (she/her) has a BBA in Finance, Human Resource Management, and International Business. She is trained in Six Sigma Green Belt, Scrum Fundamental and Occupational Health and Safety. Jennifer is passionate about supporting small business owners with project management, administrative, human resources, and executive assistant support.
Jennifer can't wait to learn about you and your business, bridge the gap between our day-to-day operations and make sure your needs are met.
Jennifer oluka
Client Success Manager
"When I'm not at work, you'll find me listening to a podcast or a reality tv show while baking cookies!" - Jen
You know that person that everyone goes to for weird admin or tech questions? That’s Shawna (she/her). The trickier or more confusing the issue, the better. She's a creative problem solver who loves a challenge. Shawna takes your daunting admin tasks and moves them from to-do to done.
shawna zegarra
Admin & Tech Support
"My hot take - Star Trek is better than Star Wars."
Ruth (she/her) is a cybersecurity expert and entrepreneur with over a decade of experience in technology support and cybersecurity operations.
She helps service-based business owners leverage technology to streamline operations, scale efficiently, and reduce the overwhelm of managing multiple business functions.
She is passionate about empowering entrepreneurs with practical strategies to implement secure, scalable, and efficient tech solutions.
ruth aliu
Admin & Tech Support
"One thing you need to know about me, I don't go a day without checking out RedFlagDeals for online shopping deals." - Ruth
Treating yourself like free labour not only leads to a false sense of profitability, but it also keeps your business small, reliant on you to do everything, severely limiting how much revenue it can make, including your take-home salary.
Complete this simple assessement to find out of your business is actually profitable, or if it's relying on your free labour.
Free assessment
Does Your Business Rely On Your Free Labour?